Undercover Jewelers


Dear fellow Jewelers,

I assume that you discovered this site through Google image search. While checking how your items rank, you saw some pictures and ended up here. You quickly went through the portfolio and pricing and already found 1001 reasons why your work is better than mine. While boiling on the inside, you decided to contact me pretending to be a customer. Time is the only commodity that we all have in equal quantities. Why waste it? We both know that nothing will come out of a dishonest communication. People who do creative work can never be real competition. Let’s all find a way to stand out the best way we can and let the customers decide whose style better suits their needs.

The cost of my work is transparent, I even explained how I did some pieces, so I don’t really see the need to go through this game.

Over the years, there have been multiple fake customer requests. I am posting only the businesses that I was able to track down with 100% certainty.

This business contacted me in order to find out what I quoted one customer who wanted to mass produce the ring I made for him. He was extra happy, but wanted to resell the ring within his organization and was looking for a rock bottom price. The trouble is that the ring was very complicated and he also wouldn’t order multiple rings at once but one at a time, all different size. That was a lot of work and I gave the best quote I could.  A month later, I received a phone call.

The person on the other side said: “Hi yes, I would like to order one of those rings (he described it). How much do you sell them for if I wanted to order many?” I looked at the called ID and it read: “Beasley Jewelry, Pensacola Florida”. I said “Are you a jeweler sir?” “Yes I am.” He replied. “I see that you are calling from a jewelry store in Florida. I know who ordered this ring from you so why don’t you do your best without getting me involved into this?” We wished each other a good night and that was it. It was not bad, just didn’t feel right.

This “customer” started off by trying to scare me from making rings with U.S. military insignia. He said that he would like to purchase the submariner’s ring but needed to make sure that it was done with the license from the U.S. army.  The interesting thing about this is that license is required only for using several slogans and the U.S. army logo which were not present on the ring. When I asked him: “Are you a jeweler sir?”, He replied with: “Me, no, I m sitting on a tractor.” He kept pointing out to his website asking me what I thought about the rings there.

I replied that they were done well as someone invested in metal mold for mass production. I did not tell him that I knew that the original manufacturer for those rings was a company in Texas. After we finished on the phone, I did some research and easily found that the person calling me was David Ingrassia, the owner of that website.  I prefer not to reveal the method I used for tracking him down as I would like to use it in the future for other potential “customers”.

If you are a jeweler and interested in collaboration, we can talk . If not, there is no need to go through this charade. Life will bring us enough challenges. No need to create more.



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